The Canadian International School System (CISS-VN) operates four programs in Ho Chi Minh City, Vietnam. The Canadian International School System – Vietnam (CISS-VN) consists of:
1. The Canadian International School (CIS) delivers the Ontario Curriculum Kindergarten to Grade 12 entirely in English. After Grade 10, students are eligible to apply to the IBDP Programme Years 1 and 2, Grades 11 and 12.
2. The Bilingual Canadian International School (BCIS) delivers the Vietnamese National Curriculum, Grades 1 – 12 and instruction in English language oral and written fluency according to the Ontario Ministry of Education documents for Language Arts and English Language Learners.
3. The Canada-Vietnam Kindergarten (CVK) delivers programs for children ages 18 months to 5 years old.
4. The Albert Einstein School (AES) delivers the Vietnamese National Curriculum, Grades 1 – 12 and the Ed Excel English Program.
Khoi Nguyen Education Holdings (KNE) was established in 2010 with the purpose of bringing the best foreign education programs to the students of Vietnam.
With 5 schools in Ho Chi Minh City and over 3000 students in our system of schools, Khoi Nguyen Education Holdings prides itself on educating free, confident and adaptable people. Khoi Nguyen Education Holdings firmly believes that establishing a close knit relationship with our foreign partners is one aspect that gives us ar competitive edge in the international education industry in Vietnam.
JOB DESCRIPTION:
- Lead and take responsibility for the quality of the Content Marketing team's work.
- Plan and write content for the company's digital channels, responsible for the quantity & quality of articles requested on: webiste, fanpage, social ads...
- Write PR articles for the company and the projects in charge.
- Write video scripts, webiste layout content ideas and publications...
- Participate in the ideation and development of communication plans.
- Measure, evaluate and report team performance.
- Manage all marketing materials, website updates, and social media presence on behalf of CISS;
- Be the point of contact with CISS deliverables before they are published/ distributed ensuring all formatting, aesthetics and content are in-line with CISS standards and expectations.
- Proactively generate ways to advance the CISS’ brand in education industry publications, digital media, speaking opportunities, conference participation and other forms of advertising;
- Actively market and promote CISS news and project developments including formal press release distribution, article development, social media, etc.
- Responsible for the distribution and content of CISS electronic newsletter.
- Define marketing direction for all Marketing and Design teams, including Content, Events, PR Communications and Designer.
- Assist team in the preparation of new business materials.
- Develop branded materials as needed.
- Identify opportunities to reach new market segments and expand market share.
- Mentor, motivate and build the Marketing and Design team which leads to clear plans and enhanced leadership.
- Set up KPIs/ goals for the staff and drive them to achieve the required results and goals.
- Recommend innovative marketing initiatives to ensure brand growth in sales and market share.
- Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired message.
- Perform other duties as assigned which are in the best interest of CISS.
JOB REQUIREMENT:
Qualifications:
- Bachelor's Degree in Marketing, Communications, or related field
- At least 3-4 years of experience in equivalent position.
Abilities/Skills:
- Critical thinking about topics; have the ability to exploit and synthesize information
- Have good writing, book writing, and editing skills, analyzing, commenting, etc.
- Have skills in planning, writing scripts, composing comments, writing letters...
- Have ability to perceive and be sensitive to information; Accurate and fast processing
- Prioritize candidates with experience in journalism, television, and knowledge of the publishing process
- Have skills in page administration, website management, facebook... and other social media channels...
- Strong project management and people management
- Require bilingual English-Vietnamese, English proficiency in 4 skills is a MUST
- Strong work ethic and motivation to succeed
- Possess strong organisational skills and attention to detail necessary to prioritise multiple initiatives and projects
- Ability to create and assemble attractive marketing materials
- Working knowledge of design and implementation software necessary for the job function
- Work well with a team
WORKING CONDITIONS:
- Working location: CIS, 07 street 23, Phu My Hung, district 7, HCMC
- Working hour: Mon-Fri (8AM - 5PM); Sat (8AM – 12 PM)